Project Overview:
3D & Brand Designer Role with LuXuré Lab
CONTENT 1.0
Brand Deck
Brand Deck Design:
Brand Deck design for Luxuré Lab pitching a visually strong message for clients within the web3 fashion-tech industry. The deck covers the brand's mission, core team, partners, collaborative artists, and current global market.
CONTENT 2.0
Social Media Posts
Social Media Post - Sustainable Eco-Chic Fashion:
Slides covering the brand's exploration of the latest trends and news around Web3, fashion technology and branding advice.
CONTENT 2.1
Invitations, Banners & Flyers
Invitation Card:
Event LinkedIn / EventBriteBanner:
Event Flyer:
Flyer Design:
Flyer design highlighting the full scope of the event and how to join both the online and IRL event. The Flyer also provides further information with the events partners, brands and event timeline.
CONTENT 2.2
Event Slideshow
Artist Slideshow:
Artist Slideshow Examples:
Slides from the online events artist slideshow. Showcasing a variety of artists work that collectively follow the core themes of the event surrounding immersive art.
(Slideshow Artist Examples)
CONTENT 2.3
Attendees Engagement
A 'How to Join' Instagram Post:
How to Join Slides:
A clear and informative post explaining a step-by-step way to join the online event.
POAP COINS:
Poap or Proof of attendance protocol coins are 3D & motion design content created for people attending the different online and IRL events. Adding a personalised and memorable touch for attendees to have for the Event. The Idea of a collectable helped increase numbers for later events.
GIF Animations:
I created these using Adobe Illustrator to get the initial vector design. This was then brought onto Cinema 4D, extruded, and added to have holographic materials. Finally, the rendered frames were stitched together with After Effects with final adjustments for the correct GIF formats.
CONTENT 2.4
Event IRL Pics
(Photos showcasing the IRL event turnout success)
CONTENT 2.5
Event Recap Post
Event Recap Slides:
Slides from LinkedIn social media post made for event recap. These were also made for Instagram square (1080 x 1080) formats and stories (1920 x 1080) too.
CONTENT 3.0
Brand Style Guide & Layout Templates
Dos & Don'ts:
Examples of Type and Grid 'Dos & Don'ts' for management team to understand and follow brand guidelines. Bringing Consistency to the brand's tone of voice when providing information on social media and wider online content.
Layout Templates:
Layout Templates using image, type and colour in line with brand guidelines that stay interesting with design principles of contrast, hierarchy, font combinations and trendy textures.
Call to Actions & Hook Slides:
Call to Action and Hook Slides aimed to grab viewers attention and connect to the brand on social media accounts.
CONTENT 3.1
AI Image Moodboard
Ai Image Moodboard:
A selection of visually strong images that align to the brand's tone and visual style of fashion and technology. Prompt words used such as: Studio Photography, Gen Z models, Metaverse, futuristic tech, VR technology, light flares, underwater, beauty products, classical art.
